SCIKIQ × DishTV Recharge Online & New DTH ConnectionPitch book

Contextualizing data for India's DTH leader

From recharge friction toactivation— unlock growth and retention with SCIKIQ

Unify every subscriber touchpoint, offer, and recharge in real time to drive ARPU, reduce churn, and outpace Tata Play and Airtel Digital TV.

01Enterprise 360What is happening?

02Knowledge GraphWhy is it happening?

03AI CopilotTell me, in plain language

04Agent FactoryDon't just tell me—fix it

SCIKIQ × DishTV Recharge Online & New DTH ConnectionThe problem

Why now

AI isn't an algorithm problem. It's a data-readiness problem.

~70%

of enterprise data goes unused

~12%

of orgs are ready for agentic AI (despite ~80% investing)

$2.3T

of digital spend not delivering ROI

For DishTV Recharge Online & New DTH Connection: Unify every subscriber touchpoint, offer, and recharge in real time to drive ARPU, reduce churn, and outpace Tata Play and Airtel Digital TV.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionWhat SCIKIQ does

The platform

Contextualizing data — don't just collect data, activate it.

SCIKIQ is an AI-first, no-code data-fabric platform that unifies siloed enterprise data into AI-ready data products — for enterprise-scale intelligence and data monetization.

Connect

200+ connectors — every source, no latency, no code.

Curate

Contextualize, model and prepare data for every team.

Control

Governed, lineage-traced, compliant by design.

Consume

Copilots, agents, data products and APIs that act.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionThe architecture

From silos to autonomous execution

Four layers — each makes the next trustworthy

01

Enterprise 360 Unify all subscriber, recharge, and content data

Aggregate and harmonize customer, recharge, and device data from CRM, billing, and OTT platforms.

02

Knowledge Graph Model relationships and root causes

Link subscribers, packs, payment events, and churn to reveal causal paths and intervention points.

03

AI Copilot Ask and act in plain language

Natural-language queries over unified data—get actionable answers, not just reports.

04

Agent Factory Autonomously trigger retention and revenue actions

Launch agents to automate recharges, offers, and compliance checks—closing the loop instantly.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionEnterprise 360 — the build

Layer 1 · Enterprise 360 — the build

How we unify DishTV’s data into one business 360

Data remains in place; SCIKIQ integrates business concepts across CRM, recharge, OTT, and payments, not just systems.

Systems today — siloed

Siebel CRMRecharge Platform (Bajaj Pay, Paytm, UPI)Subscriber DatabaseOTT PlatformProduct CatalogDevice RegistryCompliance EngineField Service Ops

Unify · no data movement

Connect

200+ pre-built connectors ingest subscriber, recharge, device, and payment data from all core platforms.

Contextualize

SCIKIQ tags and harmonizes entities—linking subscribers to packs, devices, and payment events.

Resolve & model

Duplicates resolved, relationships mapped—building a business graph of every subscriber, recharge, offer, and churn event.

Govern

Lineage, quality, and access controls enforced for audit-readiness and compliance.

Business 360s — entities

Customer 360Siebel CRM, Subscriber DB, Recharge Platform

Recharge 360Recharge Platform, Bajaj Pay, Paytm

Pack & Content 360Product Catalog, OTT Platform

Device 360Device Registry, Field Service

Compliance 360Compliance Engine, CRM, Product Catalog

These 360s feed the Knowledge Graph, mapping the causal paths from recharge to churn, offer, and compliance.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionA day in the life

One incident, end to end

From a single signal to revenue impact — traced

Rech

2,100 failed recharges detected for premium packs, mostly via UPI, in the last 7 days.

Baja

Bajaj Pay UPI gateway experienced a 2-hour downtime, causing transaction failures.

High

S. Kumar (ARPU 60, Chennai) fails to recharge due to payment error.

Supe

Churn signals increase for Super Family HD subscribers in the region.

Chur

1,050 premium users churn in Tamil Nadu after failed recharges.

Rete

Retention team alerted to churn risk—auto-offers and call-outs triggered.

Pers

1,700 offers deployed via SMS and app to failed recharge users.

CRM

CRM records offer acceptance and tracks reactivation.

Succ

Recharge success rate improves as rescued users complete transactions.

TRAI

All actions audited and compliant with TRAI rules—no violations.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionThe control tower

The outcome

One live, trusted view — for the people who run DishTV Recharge Online & New DTH Connection

Active Subscribers

22.1M

-1.8%

Monthly Churn Rate

2.4%

+0.4%

Average Revenue Per User (ARPU)

34

+2.1%

Recharge Success Rate

95.2%

-2.0%

Collections (Monthly)

21.5 Cr

-3.5%

TRAI Compliance Events

0

Surge in recharge failures among premium subscribers in Tamil Nadu, leading to elevated churn and ARPU erosion.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionWhy SCIKIQ

Credibility

Proven — not a science project

Track record

Among the top augmented-BI platforms (Forrester)
NASSCOM Top-10 Deep-Tech Startup (India)
Featured at MWC Barcelona & AWS re:Invent for GenAI
World's first GenAI fare-rule engine for an international airline
Powers a global logistics & supply-chain leader
200+ pre-built connectors · India · USA · UAE

Why not the alternatives

vs. building it yourself

SCIKIQ delivers a unified, AI-ready data fabric in under 6 months—at 60% lower TCO and 85% faster integration than custom builds, with proven DTH/OTT connectors.

vs. point tools & BI dashboards

Goes beyond dashboards—contextualizes recharge, churn, and offer data into actionable, closed-loop interventions, not just reports.

vs. generic data fabrics

Purpose-built for subscription businesses—models packs, payments, churn, and compliance, with 200+ connectors for CRM, recharge, and OTT platforms.

vs. raw LLMs/chatbots

Grounds every Copilot answer in governed, real-time business data—ensuring explainability, compliance, and actionability, not hallucinations.

SCIKIQ × DishTV Recharge Online & New DTH ConnectionUse cases

Across the business

Where it pays off, across the business

Customer Operations

Subscriber 360 for proactive retention

Unify every subscriber’s recharge, pack, and complaint history to flag churn risk and trigger rescue actions instantly.

Customer 360

1234

Finance

Collections & ARPU Control Tower

Monitor real-time collections, ARPU, and recharge failures—drill down to root causes and automate recovery.

Recharge 360

1234

Compliance

TRAI & Data Privacy Automation

Automate compliance checks and audit trails for packs, pricing, and subscriber data—minimizing regulatory risk.

Compliance 360

1234

Product & Marketing

Personalized Offers & OTT Upsell

Target high-value segments with tailored offers and OTT cross-sell—measuring uplift and ROI in real time.

Pack & Content 360

1234

Field Ops

Device & Installation Analytics

Track device health, installation cycle times, and multi-TV household adoption to optimize field ops and reduce churn.

Device 360

1234

SCIKIQ × DishTV Recharge Online & New DTH ConnectionThe ambition

Prompt → Product → Profit

From recharge data to autonomous growth

Agent FactoryAutonomous execution

AI CopilotSemantic Q&A + LLM, grounded in DishTV data

Knowledge GraphModel relationships across subscriber, recharge, content, and compliance

Enterprise 360Unify DTH, OTT, recharge, and CRM data

SCIKIQ × DishTV Recharge Online & New DTH Connection90-day pilot

The path forward

Prove it in 90 days — then scale

Phase 1 · 30 daysData Unification & 360 Build

Connect Siebel CRM, Recharge Platform, Subscriber DB, OTT Platform
Build Customer 360 and Recharge 360 entities
Validate with sample churn and recharge events

Phase 2 · 60 daysKnowledge Graph & Copilot

Construct Knowledge Graph linking subscribers, packs, payments, churn
Deploy AI Copilot for natural language queries
Pilot churn root-cause and ARPU analysis

Phase 3 · 90 daysAgent Factory & Autonomous Actions

Launch Recharge Rescue and Churn Predictor agents
Automate compliance audit trails
Measure impact on churn, ARPU, and compliance events

SCIKIQ × DishTV Recharge Online & New DTH ConnectionThe ask

Next steps

Where to start

Unlock ARPU, reduce churn, and automate compliance in 90 days.

1Connect CRM, Recharge, and OTT data for a unified Customer 360

2Pilot Copilot and Rescue Agent for premium segment churn

3Automate compliance audit trails for packs and pricing

sales@scikiq.com · Let’s move the needle on ARPU, churn, and regulatory risk—book a SCIKIQ value workshop for DishTV.