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Contextualizing data for asset management

Transformdata into decisions— and drive fund performance at scale

Motilal Oswal AMC’s growth and compliance ambitions depend on activating siloed data across funds, portfolios, channels, and risk. SCIKIQ unifies your investment, client, and operational data into a living knowledge graph—enabling AI-powered insight, compliance, and autonomous action.

Unlock 360° portfolio intelligence, accelerate product launches, and reduce compliance risk—while cutting integration costs and time-to-market. SCIKIQ is the AI-first data-fabric built for asset managers ready to lead in India’s ₹200 lakh crore mutual fund future.

01
Enterprise 360What is happening?
02
Knowledge GraphWhy is it happening?
03
AI CopilotTell me, in plain language
04
Agent FactoryDon’t just tell me — fix it
What we know

Motilal Oswal Asset Management Company Limited — the intelligence behind this page

Captured from 23 sources across strategy, leadership, lines of business, competition, geographies, capabilities and recent signals — and used to ground everything below.

Who they are

Motilal Oswal Asset Management Company Ltd. is a leading SEBI-registered investment manager in India, managing ₹1,30,036 Cr AUM across mutual funds and PMS. The firm is known for research-driven strategies, compliance focus, and channel-driven growth.

Strategic priorities

  • Drive AUM growth through product innovation and channel expansion
  • Maintain regulatory and compliance leadership
  • Accelerate time-to-market for new funds
  • Enhance investor experience and retention
  • Deepen digital and data-driven decision-making

Lines of business

  • Mutual Funds
  • Portfolio Management Services (PMS)
  • Investor & Distributor Channels
  • Pension Fund (NPS sponsor)
  • Compliance & Risk

Geographies

  • India (pan-India presence)
  • Emerging digital channels

Competition

  • KFintech
  • Sundaram Alternate Assets
  • IIFL Asset Management
  • Mirae Asset
  • Sharekhan
  • Zerodha
  • EFSL

Leadership

  • Prateek Agrawal - MD & CEO
  • Raamdeo Ramgopal Agarawal - Director
  • Navin Agarwal - Board Member
  • Himanshu Vyapak - Director
  • Amit Sharma - Head of Operations

Capabilities

  • Research-driven investment strategies
  • Strong compliance and regulatory track record
  • Multi-channel distribution network
  • Digital investor platforms
  • Rapid product innovation

Recent signals

  • Received PFRDA approval to sponsor pension fund under NPS
  • Halted inflows into Microcap Fund amid SEBI categorisation talks
  • Leadership changes: Prateek Agrawal elevated to MD & CEO
  • High-profile CIO exit to launch new asset management venture
  • Industry-wide AUM growth projections to ₹200 lakh crore
The shift

Four questions every operator asks — answered by one architecture

The maturity curve runs from visibility, to explanation, to natural-language reasoning, to action — and each step depends on the one before it.

01
Layer 1 · Enterprise 360
What is happening?

Consolidates client, portfolio, fund, and compliance data from disparate sources into a single, AI-ready business view—enabling real-time monitoring of AUM, inflows/outflows, and risk exposures.

Unified data
02
Layer 2 · Knowledge Graph
Why is it happening?

Maps relationships between investors, funds, holdings, and compliance events—tracing root causes of performance or compliance deviations across the business.

Contextual insight
03
Layer 3 · AI Copilot
Tell me, in plain language

Lets analysts and executives ask complex questions—like 'Why did redemptions spike in Multi Cap Fund X?'—and receive grounded, explainable answers with supporting data lineage.

Explainable AI
04
Layer 4 · Agent Factory
Don’t just tell me — fix it

Deploys autonomous agents to rebalance portfolios, flag compliance breaches, or accelerate onboarding—closing the loop from insight to action, and protecting both margin and reputation.

Autonomous action
05
Competitive Edge
How do we win?

Delivers a data/AI edge over rivals by reducing time-to-market for new products, improving compliance, and enabling differentiated investor experiences.

Data-driven advantage
The architecture

From data visibility to autonomous execution

Built bottom-up, because trust compounds upward: agents are only as safe as the copilot's grounding, the copilot only as reliable as the graph, the graph only as complete as the 360° model beneath it.

01

Enterprise 360

What is happening across our funds, clients, and portfolios?

Unifies all operational, client, and investment data—across PMS, mutual funds, compliance, and distribution—into a single, live business view.

Multi-source data ingestion Business 360 entity modeling Real-time dashboards
02

Knowledge Graph

Why are performance or compliance events occurring?

Connects investors, funds, portfolios, transactions, and compliance events—surfacing causal relationships and root causes.

Graph modeling Incident tracing Contextual search
03

AI Copilot

What should I know or do next?

Natural language interface for grounded, explainable Q&A—enabling faster, more confident decision-making.

GenAI Studio Semantic search Explainable recommendations
04

Agent Factory

How do we automate and close the loop?

Deploys autonomous agents to execute rebalancing, compliance checks, or client onboarding—directly in source systems.

Autonomous workflows Write-back to core systems Closed-loop value creation
Layer 1 · Enterprise 360 — the build

How we unify Motilal Oswal AMC's data into one business 360

Data remains in your core systems—SCIKIQ connects, contextualizes, and governs business concepts, not just data tables. We build a living 360° of investors, funds, portfolios, and risk.

Your systems today — siloed
Fund Admin SystemPortfolio Management SystemInvestor PortalCRMCompliance EngineSEBI PortalKFintech (RTA)PFRDA Portal
ingest · no data movement

Connect

200+ prebuilt connectors ingest data from Fund Admin, PMS, CRM, Compliance, and regulatory portals.

Contextualize

Business rules map data to key entities: investor, fund, portfolio, distributor, compliance event.

Resolve & model

Deduplicate, match, and model relationships—building a living knowledge graph of all business objects.

Govern

Apply lineage, access, and quality controls for regulatory and audit readiness.

resolve into business entities
Unified business 360s — entities, not systems
Customer 360
Investor Portal, CRM

Unified view of all retail, HNI, and institutional investors—their holdings, transactions, and engagement.

Fund 360
Fund Admin, Portfolio Management System

All funds—AUM, performance, inflows/outflows, compliance status, and portfolio composition.

Portfolio 360
Portfolio Management System, Compliance Engine

Every portfolio’s exposures, sector allocations, and compliance status.

Distributor 360
CRM, Fund Admin

Channel partners, their client base, AUM, inflows/outflows, and performance.

Compliance 360
Compliance Engine, SEBI Portal

All compliance events, breaches, regulatory filings, and audit trails.

These 360s are interconnected in the Knowledge Graph, enabling root-cause tracing and AI-powered recommendations.
Why us

Why SCIKIQ - not another data platform

vs. building it yourself

SCIKIQ delivers 85% faster integration and 90% lower IT cost than custom builds—no code, no multi-year projects, and proven in regulated asset management environments.

vs. point tools & dashboards

Goes beyond static BI—contextualizes data across funds, clients, and compliance, enabling real-time root-cause analysis and autonomous action, not just reporting.

vs. generic data fabrics/lakes

Purpose-built for asset management: entity 360s, compliance lineage, and agentic automation for fund, portfolio, and channel operations—out-of-the-box.

vs. raw LLMs/chatbots

Answers are grounded in your real data, with full lineage and compliance traceability—no hallucinations, no black-box risk.

The outcome

One version of the truth, for the people who run the business

When the four layers are in place, leadership sees a single live view — every number traceable to its source, every alert to its root cause.

Asset Management Control Tower
Live KPIs across AUM, flows, risk, compliance, and efficiency
LIVE
Total AUM
₹1,30,036 Cr
+3.2%
Net Inflows (QTD)
₹1,920 Cr
-8.5%
Redemption Rate
7.8%
+1.5%
Portfolio Compliance Breaches
3
+2
Fund Launch Cycle Time
74 days
-18%
Cost-to-Income Ratio
42.1%
-0.9%

AUM Growth Trend

Consistent quarter-on-quarter growth, driven by equity inflows

Redemption vs. Inflow (last 6 months)

Redemptions spiked in Multi Cap and Small Cap funds in March
Root cause A spike in redemptions in the Motilal Oswal Multi Cap Fund, triggered by a compliance breach and negative investor sentiment following SEBI categorisation talks. Trace the redemption spike to its root, quantify the impact, and launch an agent to proactively engage at-risk investors and remediate the compliance flag.
Layer 2 · Knowledge Graph

A living model of the business — explore it

Entities and their typed relationships as one connected, physics-driven graph. Drag nodes, scroll to zoom, click to inspect — or trace the live scenario from root cause to business outcome.

drag · scroll to zoom · click a node
Layer 3 · AI Copilot

The question is simple. The answer needs context.

Ask plain-language questions about fund performance, compliance, or investor behavior—get grounded, explainable answers with data lineage. Language models supply the fluency; the graph supplies the truth.

SCIKIQ CopilotGrounded on the Motilal Oswal Asset Management Company Limited knowledge graph
● ONLINE
Hi 👋 I'm grounded on Motilal Oswal Asset Management Company Limited's live operational graph — ask me anything. Try a suggestion below.
Try:
Layer 4 · Agent Factory

The last step is the hardest: from insight to action

Every agent draws on the same graph and semantic layer — then closes the loop with a real transaction in the source system.

Redemption Risk Outreach Agent
Proactively engages at-risk investors to stem outflows
Redemption spike detected in Multi Cap Fund
ReadsInvestor Portal (Priya S., Rajesh K.), CRM (WealthBridge), Fund Admin (Multi Cap Fund), Compliance Engine
ActsSends personalized communications to at-risk investors via CRM and Investor Portal; schedules RM follow-ups
Reduces outflow by ₹18 Cr and preserves ₹1.2 Cr in annual fee income
Automated Compliance Rebalancer
Closes compliance breaches by rebalancing portfolios
Compliance Engine flags sector cap breach
ReadsPortfolio Management System (Multi Cap Holdings), Compliance Engine, Fund Admin
ActsExecutes rebalancing trades in Portfolio Management System; updates Fund Admin records
Eliminates regulatory breach, avoids SEBI penalty of up to ₹50L, and restores investor trust
Fund Launch Accelerator
Automates new fund onboarding and regulatory checks
New fund launch initiated
ReadsFund Admin, SEBI Portal, Compliance Engine, CRM
ActsAutomates regulatory filings, compliance validation, and distributor onboarding
Reduces fund launch cycle time by 30 days, capturing ₹6 Cr earlier AUM inflows
Distributor Performance Optimizer
Identifies and supports underperforming channels
Drop in net inflows from key distributor detected
ReadsCRM (WealthBridge), Fund Admin, Investor Portal
ActsRecommends and schedules joint campaigns, provides data-driven insights to distributor RM
Recovers ₹8 Cr in net inflows from at-risk distributor channel
Agent execution log
▸ Idle — press “Run agent” to watch an agent detect, reason and act.
The board question

Engineered for trust

“Can we trust it?” — answered by design, not by promise.

Lineage
Every answer and action is traceable to source—critical for SEBI and audit.
Security & Access
Granular controls ensure only authorized users can access sensitive investor and fund data.
Explainability
All AI and agentic actions are fully explainable, with supporting data and rationale.
Data Quality
Automated checks and deduplication ensure entity accuracy and regulatory readiness.
Compliance
Designed for SEBI, PFRDA, and internal compliance—minimizing violations and audit risk.
Use cases

Where it pays off, across the business

Every leader sees themselves — each use case builds on a business 360 and the four pillars it needs: 1 Enterprise 360 · 2 Knowledge Graph · 3 AI Copilot · 4 Agent Factory.

COO

Portfolio & Fund 360: Monitor, trace, and act on performance and risk

Unify fund, portfolio, and compliance data to monitor AUM, inflows/outflows, and detect breaches—enabling faster, more confident decisions.

Fund 360, Portfolio 360
1234pillars
Compliance

Compliance 360: Detect, trace, and close breaches before they escalate

Map all compliance events, trace root causes, and deploy agents to automate remediation—reducing regulatory risk and manual workload.

Compliance 360
1234pillars
Distribution Head

Distributor 360: Grow and protect channel AUM

Monitor distributor performance, detect at-risk channels, and trigger targeted campaigns to recover inflows and deepen relationships.

Distributor 360
1234pillars
Product

Fund Launch Accelerator: Cut time-to-market and capture new flows

Automate onboarding, compliance, and channel activation for new funds—reducing launch cycle time and capturing AUM faster.

Fund 360, Compliance 360
1234pillars
Investor Relations

Customer 360: Personalize engagement and retention

Segment and engage investors based on behavior, risk, and product fit—reducing churn and enhancing experience.

Customer 360
1234pillars
The ambition

One context layer, every part of the business

Built once, the context layer becomes shared infrastructure — so each new AI initiative starts from enterprise context, not a blank integration backlog.

From data silos to autonomous asset management

Activate Motilal Oswal AMC’s data for growth, compliance, and investor trust

Agent FactoryAutonomous execution
AI CopilotExplainable, grounded Q&A
Knowledge GraphAll relationships, all context
Enterprise 360Unified business data
Across every part of the business
Mutual FundsPortfolio Management Services (PMS)Investor & Distributor ChannelsCompliance & RiskFund Operations
On top of the systems you already run
Fund Admin SystemPortfolio Management SystemInvestor PortalCRMCompliance EngineSEBI Portal
The path forward

A 90-day proof of value

We would prove the context layer in three focused sprints — earning the right to scale with evidence, not slideware.

Phase 1 · 30 days

Connect & 360 Modeling

01

Onboard core systems, build Fund, Portfolio, and Customer 360s.

  • Ingest data from Fund Admin, Portfolio Mgmt, CRM, Compliance Engine
  • Map and resolve key business entities
  • Initial dashboards for AUM, inflows/outflows, and compliance
Phase 2 · 60 days

Knowledge Graph & Copilot

02

Model relationships, enable root-cause tracing, and activate AI Copilot.

  • Build knowledge graph linking funds, portfolios, investors, events
  • Deploy Copilot for natural language Q&A
  • Incident tracing and explainable insights
Phase 3 · 90 days

Agent Factory & Autonomous Actions

03

Deploy autonomous agents for compliance, outreach, and fund launch acceleration.

  • Launch Redemption Risk Outreach Agent
  • Automate compliance rebalancer and fund launch
  • Closed-loop monitoring and reporting

The bottom line

Motilal Oswal AMC achieves unified, AI-ready data, root-cause traceability, and autonomous value creation—delivering faster growth, lower risk, and a data-driven edge.

Where to start

See your first 360 in 30 days—then scale to knowledge graph, copilot, and agents.
1Identify your highest-impact scenario (e.g., redemption risk, compliance, fund launch)
2Connect Fund Admin, PMS, CRM, and Compliance Engine for unified 360s
3Pilot Copilot and Agent Factory on your live data and workflows
Move the needle on AUM growth, compliance, and operational efficiency—book a SCIKIQ 360 discovery session.