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Accelerate Sales with Contextualized Data

UnlockSales Growthwith SCIKIQ's AI-Ready Data Fabric

Rico Auto Industries faces margin pressure and declining revenue in a highly competitive automotive components market. SCIKIQ enables Rico to unify sales, customer, and operations data into actionable intelligence—driving faster, smarter sales decisions and direct revenue impact.

With a 6% YoY revenue decline and 24% drop in PAT, Rico Auto needs to activate its siloed data to reverse sales trends, improve customer targeting, and optimize commercial execution. SCIKIQ delivers a 360° sales dashboard, root-cause analytics, and autonomous revenue interventions—at 85% faster integration and 90% lower IT cost.

01
Enterprise 360What is happening?
02
Knowledge GraphWhy is it happening?
03
AI CopilotTell me, in plain language
04
Agent FactoryDon't just tell me — fix it
What we know

Rico Auto Industries Ltd — the intelligence behind this page

Captured from 26 sources across strategy, leadership, lines of business, competition, geographies, capabilities and recent signals — and used to ground everything below.

Who they are

Rico Auto Industries Ltd is a leading Indian manufacturer of high-precision aluminum and ferrous components, supplying OEMs like Toyota, Maruti, and Aisin. The company faces margin and revenue pressure amid a 6% YoY sales decline and 24% drop in PAT.

Strategic priorities

  • Reverse declining revenue and profit trends
  • Expand hybrid, ICE, and EV parts business
  • Enhance OEM customer retention
  • Accelerate digital transformation in sales and operations
  • Improve supply chain and production reliability

Lines of business

  • OEM Sales
  • Aftermarket Sales
  • Production & Plant Operations
  • Hybrid/EV Parts
  • Finance

Geographies

  • India (5 states)
  • International (2 countries)
  • Hosur (new plant)
  • Gurugram HQ

Competition

  • Pritika Auto Industries
  • Exide Industries (batteries)
  • Global automotive component suppliers

Leadership

  • Arvind Kapur - Chairman, CEO & MD
  • Surendra Singh - President & COO
  • Rakesh Kumar Sharma - CFO

Capabilities

  • Integrated design-to-assembly services
  • Aluminum & ferrous component machining
  • OEM partnerships (Toyota, Maruti, Aisin)
  • New hybrid/EV product lines

Recent signals

  • 70% stake in Rico Friction Technologies acquired
  • New Hosur plant construction underway
  • Launched new business for hybrid, ICE, and EV parts
  • FY24 revenue at ₹2,159.7 Cr (↓6%)
  • PAT down 24% YoY
The shift

Four questions every operator asks — answered by one architecture

The maturity curve runs from visibility, to explanation, to natural-language reasoning, to action — and each step depends on the one before it.

01
Layer 1 · Enterprise 360
What is happening?

Unify sales, customer, and production data across SAP, CRM, and plant systems into a single, real-time sales dashboard. Instantly spot declining regions, lost orders, and customer churn.

Sales Visibility
02
Layer 2 · Knowledge Graph
Why is it happening?

Model relationships between sales reps, customers, SKUs, and production delays. Trace how late delivery of hybrid parts to Maruti led to a 12% revenue dip in North India.

Root Cause
03
Layer 3 · AI Copilot
Tell me, in plain language

Ask, 'Why did Q1 sales drop in Tamil Nadu?' and get a plain-language answer with supporting data, highlighting delayed shipments from Hosur and lost Toyota orders.

Explainable AI
04
Layer 4 · Agent Factory
Don't just tell me — fix it

Autonomously trigger targeted win-back campaigns and production schedule adjustments to recover lost sales, with closed-loop reporting to sales leadership.

Autonomous Action
The architecture

From data visibility to autonomous execution

Built bottom-up, because trust compounds upward: agents are only as safe as the copilot's grounding, the copilot only as reliable as the graph, the graph only as complete as the 360° model beneath it.

01

Enterprise 360

What is happening?

Real-time, unified dashboards combine sales, order, customer, and production data across SAP, CRM, and plant systems.

Sales performance monitoring Customer 360 insights SKU-level tracking
02

Knowledge Graph

Why is it happening?

Graph-based relationship modeling connects sales, production, and customer events for root cause analysis.

Incident path tracing Customer-SKU linkage Production delay mapping
03

AI Copilot

Tell me, in plain language

Natural language interface answers leadership questions, grounded in real data and context.

Conversational analytics Contextual explanations Scenario simulation
04

Agent Factory

Don't just tell me — fix it

Autonomous agents execute sales recovery actions—campaigns, alerts, and workflow changes—based on detected issues.

Automated interventions Closed-loop reporting Continuous improvement
Layer 1 · Enterprise 360 — the build

How we unify Rico Auto's data into one business 360

Data remains in existing systems—SCIKIQ integrates business concepts across SAP, CRM, MES, and vendor platforms, creating a unified, AI-ready layer for sales and revenue intelligence.

Your systems today — siloed
SAP ERP (orders, revenue, inventory)CRM (customer, sales rep, churn)MES (production, plant events)Vendor Management SystemGRC (compliance, audit)Plant SCADAExcel/CSV uploadsEmail/EDI feeds
ingest · no data movement

Connect

200+ prebuilt connectors rapidly ingest sales, production, and customer data from SAP, CRM, MES, and vendor systems.

Contextualize

Metadata and context engine aligns SKUs, customers, sales reps, and regions for a harmonized business view.

Resolve & model

Entity resolution and knowledge graph modeling connect orders, delays, and customer events for root-cause and impact analysis.

Govern

Data lineage, access control, and quality checks ensure trusted, compliant insights for sales and finance.

resolve into business entities
Unified business 360s — entities, not systems
Customer 360
CRM, SAP ERP

Unified view of OEM and aftermarket customers, orders, churn risk, and engagement.

Sales 360
SAP ERP, CRM

Full sales pipeline, order status, lost orders, and win-back opportunities.

Production 360
MES, SAP ERP

SKU-level production status, delays, and their sales impact.

Vendor 360
Vendor Mgmt, SAP

Supplier performance, delivery delays, and downstream sales effects.

Compliance 360
GRC, SAP

Audit trails, policy adherence, and data quality metrics.

These 360s form the foundation for SCIKIQ's knowledge graph, powering root-cause analytics and AI-driven sales activation.
Why us

Why SCIKIQ - not another data platform

vs. building it yourself

SCIKIQ delivers a unified, AI-ready data fabric in under 6 months—at 85% faster integration and 90% lower IT cost than custom builds, with 200+ connectors for SAP, CRM, MES, and more.

vs. point tools & BI dashboards

Beyond dashboards: SCIKIQ models relationships, root causes, and enables autonomous sales recovery—not just reporting, but closed-loop action.

vs. generic data fabrics/lakes

SCIKIQ contextualizes data for automotive sales and production, with out-of-the-box knowledge graphs, industry-specific agents, and explainable AI tailored to Rico's business.

vs. raw LLMs/chatbots

SCIKIQ grounds every answer in governed enterprise data and graph context—no hallucinations, full traceability, and board-level trust.

The outcome

One version of the truth, for the people who run the business

When the four layers are in place, leadership sees a single live view — every number traceable to its source, every alert to its root cause.

Sales & Revenue Control Tower
Real-Time Sales Health & Root Cause Dashboard
LIVE
Total Sales (Q1 FY25)
₹530 Cr
-8%
Lost Orders (Q1)
₹42 Cr
+15%
Customer Churn Rate
5.2%
+1.1%
On-Time Delivery
87%
-6%

Revenue Trend

Quarterly revenue, last 6 quarters

Lost Orders by Region

Top 5 regions by lost order value, Q1 FY25
Root cause Delayed hybrid part shipments from Hosur plant to Toyota and Maruti led to cascading lost orders and higher churn in Tamil Nadu and North India. Triggered targeted win-back campaigns and prioritized production scheduling for affected SKUs, with real-time sales team alerts.
Layer 2 · Knowledge Graph

A living model of the business — explore it

Entities and their typed relationships as one connected, physics-driven graph. Drag nodes, scroll to zoom, click to inspect — or trace the live scenario from root cause to business outcome.

drag · scroll to zoom · click a node
Layer 3 · AI Copilot

The question is simple. The answer needs context.

Ask any sales or revenue question—SCIKIQ Copilot gives grounded, explainable answers using unified data and knowledge graph context. Language models supply the fluency; the graph supplies the truth.

SCIKIQ CopilotGrounded on the Rico Auto Industries Ltd knowledge graph
● ONLINE
Hi 👋 I'm grounded on Rico Auto Industries Ltd's live operational graph — ask me anything. Try a suggestion below.
Try:
Layer 4 · Agent Factory

The last step is the hardest: from insight to action

Every agent draws on the same graph and semantic layer — then closes the loop with a real transaction in the source system.

Lost Order Win-Back Agent
Targeted recovery campaign for lost OEM orders
Lost order detected in SAP for key customer
Production Reschedule Agent
Adjusts production plan for delayed SKUs
Production delay event in MES
Churn Risk Alert Agent
Flags at-risk customers to sales
Churn risk metric exceeds threshold
Compliance & Data Quality Agent
Monitors data lineage, quality, and compliance
Data anomaly or compliance event
Agent execution log
▸ Idle — press “Run agent” to watch an agent detect, reason and act.
The board question

Engineered for trust

“Can we trust it?” — answered by design, not by promise.

Lineage
Full traceability from dashboard to source system—every sales metric is auditable to SAP, CRM, or MES.
Security & Access
Role-based access, encryption, and audit trails ensure only authorized users see sensitive sales and customer data.
Explainability
Every AI answer is grounded in the knowledge graph and supporting data—no black-box recommendations.
Data Quality
Automated quality checks and anomaly detection keep sales and revenue dashboards accurate and reliable.
Compliance
Continuous monitoring for regulatory and internal policy compliance; 95% fewer violations reported.
Use cases

Where it pays off, across the business

Every leader sees themselves — each use case builds on a business 360 and the four pillars it needs: 1 Enterprise 360 · 2 Knowledge Graph · 3 AI Copilot · 4 Agent Factory.

Finance

Revenue Leakage Detection

Spot lost orders, delayed cash flows, and margin erosion in real time; quantify and recover revenue with autonomous agents.

Finance 360
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Sales Leadership

Sales 360 & Win-Back

Unified dashboard shows sales by region, customer, and SKU; triggers targeted win-back campaigns for lost OEM business.

Customer 360
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Operations

Production-Sales Alignment

Connect MES and sales data to trace how production delays impact revenue; reprioritize schedules to protect key orders.

Finance 360 · Operations 360
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Customer Success

Churn Risk Monitoring

Identify at-risk customers from delayed orders; alert sales for proactive retention actions.

Customer 360
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Supply Chain

Supplier Impact Analysis

Trace how vendor delays cascade to lost sales; inform contract renegotiation and supplier scorecards.

Vendor 360
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The ambition

One context layer, every part of the business

Built once, the context layer becomes shared infrastructure — so each new AI initiative starts from enterprise context, not a blank integration backlog.

From data to sales activation

Activate Rico Auto's sales data for real revenue impact

Agent FactoryAutonomous execution
AI CopilotConversational analytics
Knowledge GraphRelationship modeling
Enterprise 360Unified business data
Across every part of the business
OEM SalesAftermarket SalesProduction & Plant OpsSupply ChainFinance
On top of the systems you already run
SAP ERPCRMMESVendor ManagementGRC
The path forward

A 90-day proof of value

We would prove the context layer in three focused sprints — earning the right to scale with evidence, not slideware.

Phase 1 · 30 days

Rapid Sales Data Onboarding

01

Connect SAP, CRM, and MES for unified sales and order visibility.

  • Ingest sales, order, and customer data
  • Map business entities (customers, SKUs, regions)
  • Build initial sales dashboard
Phase 2 · 30 days

Knowledge Graph & Copilot

02

Model relationships and enable natural language Q&A for sales analytics.

  • Deploy knowledge graph for root-cause tracing
  • Enable AI Copilot for sales and revenue queries
  • Validate with sales and finance teams
Phase 3 · 30 days

Agent Activation & Closed-Loop Action

03

Automate win-back campaigns and production interventions.

  • Configure autonomous agents for lost order recovery
  • Integrate with CRM and MES workflows
  • Monitor outcomes and refine models

The bottom line

Within 90 days, Rico Auto gains a unified, actionable sales control tower—enabling rapid revenue recovery and smarter commercial decisions.

Where to start

Turn Rico Auto's sales data into revenue action—fast.
1Book a 1-hour workshop with SCIKIQ to map your sales and order data landscape
2Pilot the unified sales dashboard and Copilot Q&A with your real data
3Define the first autonomous agent for lost order recovery
Ready to activate your sales data? Contact sales@scikiq.com to schedule your tailored demo.