PL'Oréal GroupeExecutive Cockpit

Brand / M&A 360

The roll-up lens — proving the thesis deal by deal, and surfacing the integration drag that holds margin back.

L'Oréal Groupe · FY25 (reported)
No.1 most innovative company in Europe (Fortune)
95,000 employees · 22+ US sites · 150 countries
Executive read· the answer, then the moves

The roll-up thesis is working — +$1346.7500000000002M of EBITDA captured and 74% of synergy banked — but 4 in-flight businesses ($9258.91M revenue) still hold margin back. Finish their cutover to close the gap to 100% synergy, the highest-return work in the company.

4 of 4 headline metrics improving vs prior · still off target: Synergy Realized $120M vs $150M, EBITDA Margin 23.3% vs 24.0%, DSO 49d vs 47d

Do now — ranked by urgency
  1. 1
    Finish the 4 in-flight integrations to close the synergy gapAct now
    Why it matters

    Avg synergy is only 74% of plan banked; the unrealized balance is EBITDA already underwritten but not yet captured.

    What's driving it
    • Avg synergy 74% of plan
    • 4 businesses in flight ($9258.91M revenue)
    FYI
    • In flight: La Roche-Posay, Kérastase, Maybelline New York, Vichy
    • EBITDA uplift to date +$1346.7500000000002M
  2. 2
    Recover Vichy — lowest synergy at 40%Act now
    Why it matters

    Vichy is the weakest cohort on synergy capture; a 90-day savings plan on the gap is unrealized EBITDA.

    What's driving it
    • Vichy synergy 40% · 45% integrated
    • 0 in-flight brand(s) with DSO above as-acquired
    FYI
    • Status: Early
    • EBITDA 448.92→505.03%
  3. 3
    Amazon credit exposureAct now
    Why it matters

    Move to credit hold pending paydown; reforecast ARR net of likely churn.

    What's driving it
    • Overdue AR
    • Signal: Alert
    FYI

    Distress filings + overdue AR; churn risk High on $6.4M account.

  4. 4
    Blocker: Quoting / CPQ — KérastaseAct now
    Why it matters

    Gates the cohort cutover (and the exit).

    What's driving it
    • due 2026-09-15 · Mitigating
    • Signal: Integration blocker
    FYI
    • Legacy estimator has no API; quote history export blocked on vendor — stalls CPQ cutover.
    • Owner: Vianney Derville
💎 Value creation → exitStep 6 of 7 · synergy & uplift by acquisitionCash 360Exit ReadinessAll journeys
🌐 Enterprise 360 modules· on Brand / M&A 360Browse all 31 views ▾
● LiveBuilt forCOO · Integration PMO· what to cut over nextCFO· unbanked synergy & DSO dragBoard / Wind Point· is the roll-up thesis working

Pavion is built by acquisition. This view shows, for each business bought, what we paid for vs what it earns now — and flags the ones still mid-integration where ~+$21M of profit, faster cash and lower churn are still on the table.

Data backing: brand_cohort (as-acquired vs current EBITDA, DSO, ARR, integration %, synergy realized)
Acquired revenue
$17788.34M
7 tracked deals
Recurring (ARR)
$7126.57M
from the cohorts
EBITDA uplift
+$1346.7500000000002M
since purchase
Avg synergy
74%
of plan banked
Integrated
3/7
fully absorbed
Still in flight
$9258.91M
4 businesses
The thesis, in one line

+$1346.7500000000002M of profit captured, 74% of the plan banked

Finishing the 4 in-flight businesses (La Roche-Posay, Kérastase, Maybelline New York, Vichy) closes the gap to 100% — the single highest-return work in the company.

Deal by deal

As-acquired → today

Each card: what changed since purchase, how far integration has gone, and the next move.

Lancôme
acquired 2021 · $1907.9M revenue · $673.38M ARR
Integrated
EBITDA %
505.03→785.61
DSO
71→58d
Synergy
92%
Integration100%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
Garnier
acquired 2021 · $1234.52M revenue · $448.92M ARR
Integrated
EBITDA %
448.92→729.49
DSO
66→54d
Synergy
90%
Integration100%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
L'Oréal Paris
acquired 2022 · $5387.01M revenue · $2917.96M ARR
Integrated
EBITDA %
617.26→897.83
DSO
68→56d
Synergy
88%
Integration95%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
La Roche-Posay
acquired 2023 · $3254.65M revenue · $1066.18M ARR
In progress
EBITDA %
561.15→729.49
DSO
70→61d
Synergy
74%
Integration82%
Next: Recover synergy — 74% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Kérastase
acquired 2024 · $2300.7M revenue · $785.61M ARR
In progress
EBITDA %
505.03→617.26
DSO
73→67d
Synergy
55%
Integration60%
Next: Recover synergy — 55% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Maybelline New York
acquired 2024 · $2076.24M revenue · $729.49M ARR
In progress
EBITDA %
505.03→673.38
DSO
71→60d
Synergy
78%
Integration80%
Next: Recover synergy — 78% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Vichy
acquired 2024 · $1627.32M revenue · $505.03M ARR
Early
EBITDA %
448.92→505.03
DSO
69→66d
Synergy
40%
Integration45%
Next: Sequence first — only 45% integrated. Accelerate the back-office/sales cutover to stop synergy leaking.
Rack & stack

Which acquisition is performing best?

Each cohort ranked within the set on five KPIs (direction per metric), then a composite Overall Rank from summed rank points — the dashboard's RANKX leaderboard. Top & bottom highlighted.

OverallUnitRevenue↑ betterEBITDA %↑ betterARR↑ betterSynergy %↑ betterDSO gain↑ betterRank pts
1L'Oréal Paris$5387M#1898%#1$2918M#188%#312d#28
2Lancôme$1908M#5786%#2$673M#592%#113d#114
3La Roche-Posay$3255M#2729%#3$1066M#274%#59d#517
4Garnier$1235M#7729%#3$449M#790%#212d#221
4Maybelline New York$2076M#4673%#5$729M#478%#411d#421
6Kérastase$2301M#3617%#6$786M#355%#66d#624
7Vichy$1627M#6505%#7$505M#640%#73d#733

Higher EBITDA %, revenue, ARR and synergy rank better; DSO gain = days of receivables improvement since acquisition (more = better). Composite rank points are the sum of the five per-KPI ranks (lower = better).

The full cohort

Every acquisition, one row

As-acquired → current across EBITDA, DSO, integration and synergy.

BrandYrRevenueARREBITDA %DSOIntegratedSynergyStatus
Lancôme2021$1907.9M$673.38M505.03785.617158d100%92%Integrated
Garnier2021$1234.52M$448.92M448.92729.496654d100%90%Integrated
L'Oréal Paris2022$5387.01M$2917.96M617.26897.836856d95%88%Integrated
La Roche-Posay2023$3254.65M$1066.18M561.15729.497061d82%74%In progress
Kérastase2024$2300.7M$785.61M505.03617.267367d60%55%In progress
Maybelline New York2024$2076.24M$729.49M505.03673.387160d80%78%In progress
Vichy2024$1627.32M$505.03M448.92505.036966d45%40%Early