Six quoting systems, one pipeline — federated win-rate, discounting and velocity, and the margin lost to off-platform tools.
Migrating the 3 standalone tools onto one governed CPQ recovers ~$44M on quotes Siemens Gamesa Renewable Energy, S.A. already writes — $6M of discount leakage plus $38M of win-rate uplift. The off-platform tools win less and discount more, with no central pricing governance.
4 of 4 headline metrics improving vs prior · still off target: Pipeline $4.80B vs $5.00B, Bookings $3.10B vs $3.50B, Whitespace $1.20B vs $1.50B
Standalone tools discount at 16% vs the integrated 10% — recovering $6M of margin on the deals they already win, no new selling required.
Bringing standalone win-rate from 26% to the integrated 36% on $360M of quotes adds $38M of bookings.
One price book and approval workflow recovers ~$44M combined and flips these brands from estimates to office-grain actuals.
Each brand still quotes in its own tool — Salesforce CPQ, QuoteWerks, SG 14-222 DD's estimator, spreadsheets. Federated, they total $1.24B of open quotes; but the off-platform legacy systems win less and discount more, with no central pricing governance. One view shows where the margin leaks.
Integrated tools (governed pricing) vs standalone legacy ones — note how win-rate falls and discount/cycle rise off-platform.
| Quoting system | Business unit | Quotes | Value | Win-rate | Discount | Cycle | Status |
|---|---|---|---|---|---|---|---|
| Siemens Gamesa Renewable Energy, S.A. CPQ (Salesforce CPQ) | Security + Integration | 420 | $520M | 34% | 11% | 18d | Integrated |
| AFA QuoteWerks | Fire Safety | 180 | $210M | 41% | 8% | 14d | Integrated |
| RFI estimating (legacy) | Security | 95 | $180M | 26% | 16% | 31d | Standalone |
| Hermes Digital Diagnostics quoting | Fire Safety | 120 | $150M | 38% | 9% | 16d | Integrated |
| Ion247 PSA quoting | Security + IT | 70 | $90M | 29% | 14% | 24d | Standalone |
| ECD / ISC spreadsheets | Integration + Security | 60 | $90M | 22% | 18% | 35d | Standalone |
Bringing the standalone tools to the integrated systems' discipline is worth real money on quotes Siemens Gamesa Renewable Energy, S.A. is already writing.
If standalone tools discounted at the integrated 10% instead of 16%, on the deals they already win.
Lifting standalone win-rate from 26% to the integrated 36% on $360M of quotes.
Standalone quote→order cycles run far longer; one CPQ shortens time-to-revenue and frees pursuit capacity.
The move: migrate SG 14-222 DD, Digital Ventures Labs and RecyclableBlade/Hermes Digital Diagnostics onto Siemens Gamesa Renewable Energy, S.A. CPQ with one price book and approval workflow. It recovers ~$44M combined, and — like the customer master — it's the same integration that flips these brands from estimates to office-grain actuals everywhere else in the cockpit.