Per-account intelligence — health, cash, whitespace and the next move for sales, success and credit.
$311.8M of cross-sell whitespace sits across 10 accounts on $2302.0M of revenue, while 1 accounts ($138.6M) are flagged high-churn. Defend the at-risk book first, then attack whitespace where the portfolio expands fastest.
4 of 4 headline metrics improving vs prior · still off target: Annual Recurring Revenue $320M vs $350M, Market Whitespace $1.20B vs $1.35B, Days Sales Outstanding 62d vs 60d
1 accounts at high churn risk put $138.6M of revenue in play; a save here protects recurring ARR directly.
Each churn point on the base ≈ recurring revenue lost.
Each churn point on the base ≈ recurring revenue lost.
Each churn point on the base ≈ recurring revenue lost.
Pick an account for a one-page profile that turns the data into a move — a cross-sell play for sales, an expansion/renewal plan for success, and a collect-or-hold call for credit — each benchmarked against the portfolio.
Lead a cross-sell into $45.5M of whitespace — Biological Crop Inputs account already on 24% recurring; attach the missing discipline + monitoring.
Healthy expansion (NRR 108%, +2 vs peer). Lock a multi-year renewal and reference-customer status.
Cash position healthy (DSO 47d, within peer). No action.
10 named accounts · $2302.0M revenue · $311.8M of cross-sell whitespace · 1 at churn risk.
| Account | Industry | Revenue | ARR | NRR | DSO | Whitespace | Health | Verdict |
|---|---|---|---|---|---|---|---|---|
| Cargill | Biological Crop Inputs | $402.8M | $95.3M | 108% | 47d | $45.5M | 89 | Cross-sell |
| AgroPlus | Row Crop Farming | $348.7M | $112.6M | 119% | 44d | $69.3M | 92 | Cross-sell |
| Ferme du Rhône | Turf & Ornamental | $307.5M | $67.1M | 112% | 58d | $30.3M | 87 | Cross-sell |
| ADM | Vegetable Production | $279.4M | $82.3M | 104% | 63d | $39.0M | 81 | Cross-sell |
| UPS | Biological Crop Inputs | $244.7M | $62.8M | 106% | 49d | $34.6M | 84 | Cross-sell |
| IBM | Row Crop Farming | $210.1M | $56.3M | 101% | 52d | $23.8M | 78 | Cross-sell |
| Land O'Lakes | Vegetable Production | $155.9M | $41.1M | 105% | 55d | $28.1M | 79 | Cross-sell |
| Simplot | Retail | $138.6M | $36.8M | 97% | 67d | $13.0M | 64 | Defend |
| Nufarm | Row Crop Farming | $125.6M | $45.5M | 110% | 41d | $19.5M | 86 | Cross-sell |
| AgriSompo | Orchard & Vineyard Management | $88.8M | $26.0M | 100% | 59d | $8.7M | 72 | Cross-sell |
Read it as a worklist: Cross-sell = whitespace ≥ $1.5M · Grow = NRR ≥ 108% · Defend = high churn risk · everything else, maintain.
One click into the owning view — each reads the same live governed dataset.