PAditya Birla Housing Finance LimitedExecutive Cockpit

Quote-to-Cash 360

One spine from quote to cash — the value, the conversion, the days, and the leakage at every handoff. Where deals turn into delivered work, invoices, and collected cash (and where they get stuck).

Aditya Birla Housing Finance Limited · FY24 (modeled)
Top 10 Indian Housing Finance Companies by AUM
1,200 employees · 0+ US sites · 1 countries
Executive read· the answer, then the moves

$42M is leaking or stuck across the 185-day quote-to-cash cycle — the largest single pool is $18M at Collect. Close the billing lag and aged book to pull cash forward without selling a thing.

4 of 6 headline metrics improving vs prior · still off target: Revenue $6.00B vs $7.50B, Days Sales Outstanding 18d vs 15d, Cash Conversion Cycle -4d vs 0d

Do now — ranked by urgency
  1. 1
    Retail Home Buyers (Gomti Nagar) credit exposureAct now
    Why it matters

    Move to credit hold pending paydown; reforecast ARR net of likely churn.

    What's driving it
    • Overdue AR
    • Signal: Alert
    FYI

    Distress filings + overdue AR; churn risk High on $6.4M account.

  2. 2
    Blocker: Quoting / CPQ — PMAY 2.0 SupportAct now
    Why it matters

    Gates the cohort cutover (and the exit).

    What's driving it
    • due 2026-09-15 · Mitigating
    • Signal: Integration blocker
    FYI
    • Legacy estimator has no API; quote history export blocked on vendor — stalls CPQ cutover.
    • Owner: Revenue Leadership
  3. 3
    $8.27M ARR at risk — Q2 FY27Act now
    Why it matters

    Each churn point on the base ≈ recurring revenue lost.

    What's driving it
    • renewal window Q2 FY27
    • Signal: Renewal risk
    FYI
    • Of $43.2M due in Q2 FY27, $8.27M is churn-flagged.
    • Owner: Chief Customer Officer
  4. 4
    Covenant headroom 0.9× (lev 4.6× vs 5.5×)Act now
    Why it matters

    Sets deal capacity and refinancing risk.

    What's driving it
    • Q1 (act)
    • Signal: Threshold
    FYI
    • Net-debt/EBITDA 4.6× against a 5.5× ceiling.
    • Owner: CFO · Treasury
📈 Growth & revenueStep 6 of 6 · watch it convert quote → cashProject / Job 360Journey complete ✓All journeys
🌐 Enterprise 360 modules· on Quote-to-Cash 360Browse all 31 views ▾
● LiveBuilt forCFO· cash conversion & working-capital tied upCOO · Delivery· deliver → bill lag (unbilled WIP)CRO · Sales· quote → order conversion & discount leakage

The order-to-cash cycle for the project business, end to end. A quote becomes a booking, a booking becomes delivered work, delivered work becomes an invoice, and an invoice becomes cash — 185 days from quote to cash, with $42M leaking or stuck across the handoffs. Each stage links to the 360 that owns it and the records to work. (Recurring PX/ON-X revenue bills automatically and collects faster — this is the project lane.)

Data backing: o2c_stage (cycle stages) · quote_system · pipeline · project · ar_invoice / ar_aging — composed from the underlying 360s
185d
Quote-to-cash time
quote → collected
$42M
Tied up in the cycle
leaking or stuck
83%
Collected of booked
rest in WIP / AR
42%
Quote → order
win-to-book
1.12
Book-to-bill
backlog growing
The spine

Quote → Order → Deliver → Bill → Collect

Value flowing through each stage, the conversion from the prior stage, days in-stage, and the leakage at the handoff.

Quote24d
$1.14B
Quote / CPQ
$6M leak
Order0d
$478M
Order / Booking
Deliver96d
$432M
Deliver / Project
$7M leak
Bill11d
$421M
Bill / Invoice
$11M leak
Collect54d
$397M
Collect / Cash
$18M leak
Where the time goes

185-day quote-to-cash

The biggest levers are delivery (project duration) and collection (DSO) — the order handoff is instant; billing lag is the quiet one.

Quote 24d
Deliver 96d
11d
Collect 54d
Quote · 24dOrder · 0dDeliver · 96dBill · 11dCollect · 54d
Where cash leaks or gets stuck

$42M across the cycle

Each leak quantified, owned, and linked to the 360 and the records that fix it — the working-capital recovery list.

🧾 Quote$6M

Discount leakage — standalone estimators discount 18% vs 12% governed CPQ

Owner: CRO · RevOpsWork it →
🔧 Deliver$7M

Margin slippage on jobs running below target margin

Owner: COO · DeliveryWork it →
📄 Bill$11M

Unbilled WIP — delivered work not yet invoiced (billing lag)

Owner: Project controls · FinanceWork it →▤ records
💵 Collect$18M

Aged AR >60d — cash delivered & billed but not collected

Owner: Treasury · CollectionsWork it →▤ records

Read this: the two biggest pools are $19M aged AR (collect) and $12M unbilled WIP (bill) — both pure working capital. Closing the billing lag and the aged book pulls ~$31M of cash forward without selling a thing.

Every stage, one row

Stage detail

Value, conversion, days, leakage and owner — drill to the owning 360.

StageValueConv. from priorDays in-stageLeakageOwnerDrill
🧾 Quote / CPQ$1.14B24d$6MCRO · RevOps
✍️ Order / Booking$478M42%0dCRO · Sales
🔧 Deliver / Project$432M90%96d$7MCOO · Delivery
📄 Bill / Invoice$421M97%11d$11MProject controls · Finance
💵 Collect / Cash$397M94%54d$18MTreasury · Collections