PAditya Birla Housing Finance LimitedExecutive Cockpit

Customer 360

Per-account intelligence — health, cash, whitespace and the next move for sales, success and credit.

Aditya Birla Housing Finance Limited · FY24 (modeled)
Top 10 Indian Housing Finance Companies by AUM
1,200 employees · 0+ US sites · 1 countries
Executive read· the answer, then the moves

$13.2M of cross-sell whitespace sits across 10 accounts on $97.7M of revenue, while 1 accounts ($5.9M) are flagged high-churn. Defend the at-risk book first, then attack whitespace where the portfolio expands fastest.

4 of 4 headline metrics improving vs prior · still off target: Recurring Fee Income $125M vs $140M, Untapped Market $6.00B vs $8.00B, Days Sales Outstanding 18d vs 15d

Do now — ranked by urgency
  1. 1
    Defend the high-churn accountsAct now
    Why it matters

    1 accounts at high churn risk put $5.9M of revenue in play; a save here protects recurring ARR directly.

    What's driving it
    • 1 of 10 accounts flagged High churn
    • $5.9M revenue exposed
    FYI
    • Portfolio revenue $97.7M; 6 live account signals tracked
    • Owner: Account / CSM
  2. 2
    $8.27M ARR at risk — Q2 FY27Act now
    Why it matters

    Each churn point on the base ≈ recurring revenue lost.

    What's driving it
    • renewal window Q2 FY27
    • Signal: Renewal risk
    FYI
    • Of $43.2M due in Q2 FY27, $8.27M is churn-flagged.
    • Owner: Chief Customer Officer
  3. 3
    $5.51M ARR at risk — Q3 FY26Watch
    Why it matters

    Each churn point on the base ≈ recurring revenue lost.

    What's driving it
    • renewal window Q3 FY26
    • Signal: Renewal risk
    FYI
    • Of $38.6M due in Q3 FY26, $5.51M is churn-flagged.
    • Owner: Chief Customer Officer
  4. 4
    $7.35M ARR at risk — Q4 FY26Watch
    Why it matters

    Each churn point on the base ≈ recurring revenue lost.

    What's driving it
    • renewal window Q4 FY26
    • Signal: Renewal risk
    FYI
    • Of $46.87M due in Q4 FY26, $7.35M is churn-flagged.
    • Owner: Chief Customer Officer
📈 Growth & revenueStep 2 of 6 · accounts, cross-sell whitespacePipeline 360Quote / CPQ 360All journeys
🌐 Enterprise 360 modules· on Customer 360Browse all 31 views ▾
● LiveBuilt forCRO · Sales VP· where to cross-sell nextAccount / CSM· renewal & expansion playsCredit · Collections· who to chase or hold

Pick an account for a one-page profile that turns the data into a move — a cross-sell play for sales, an expansion/renewal plan for success, and a collect-or-hold call for credit — each benchmarked against the portfolio.

Data backing: customer · opportunity · signal · kpi (NRR/DSO/GM peer benchmarks)
Select an account

A. Sharma

Cross-sell now
Global account · Lease Rental Discounting
Customer health
89
churnLow
Financials
Revenue
$17.1M
ARR
$4.0M
24% recurring
Backlog
$4.8M
Gross margin
31%
-1.6 vs peer
Net retention
108%
+2 vs peer
Whitespace
$1.9M
cross-sell
Cash & credit
DSO
47d
-6 vs peer
Aged AR
$94K
modeled >45d
Churn risk
Low
Signals & pipeline
📰 A. Sharma 10-K: elevated hub-automation capex (2026-05-10) → perimeter + analytics pull-through
Open: A. Sharma — hub perimeter + video analytics$7.7M · Qualify @ 45% · signal-driven
Next best action · by stakeholder
Sales / CRO

Lead a cross-sell into $1.9M of whitespace — Lease Rental Discounting account already on 24% recurring; attach the missing discipline + monitoring.

Account / CSM

Healthy expansion (NRR 108%, +2 vs peer). Lock a multi-year renewal and reference-customer status.

Credit / Collections

Cash position healthy (DSO 47d, within peer). No action.

Exhibit 1

All accounts · one decision each

10 named accounts · $97.7M revenue · $13.2M of cross-sell whitespace · 1 at churn risk.

AccountIndustryRevenueARRNRRDSOWhitespaceHealthVerdict
A. SharmaLease Rental Discounting$17.1M$4.0M108%47d$1.9M89Cross-sell
Lucknow Collections TeamAffordable Housing$14.8M$4.8M119%44d$2.9M92Cross-sell
S. KumarRetail Mortgages$13.1M$2.9M112%58d$1.3M87Grow
M. GuptaUrban Home Finance$11.9M$3.5M104%63d$1.6M81Cross-sell
UPSLease Rental Discounting$10.4M$2.7M106%49d$1.5M84Maintain
IBMAffordable Housing$8.9M$2.4M101%52d$1.0M78Maintain
Developers (Construction Finance)Urban Home Finance$6.6M$1.8M105%55d$1.2M79Maintain
Retail Home Buyers (Gomti Nagar)Retail$5.9M$1.6M97%67d$550K64Defend
SME Owners (Jaipur)Affordable Housing$5.3M$1.9M110%41d$830K86Grow
Merchant Partners via BharatPeSelf-Employed Lending$3.8M$1.1M100%59d$370K72Maintain

Read it as a worklist: Cross-sell = whitespace ≥ $1.5M · Grow = NRR ≥ 108% · Defend = high churn risk · everything else, maintain.