PGrasim Industries LimitedExecutive Cockpit

Brand / M&A 360

The roll-up lens — proving the thesis deal by deal, and surfacing the integration drag that holds margin back.

Grasim Industries Limited · FY26 (modeled)
India's #1 VSF producer, Top 3 cement
24,000 employees · 0+ US sites · 51 countries
Executive read· the answer, then the moves

The roll-up thesis is working — +$649.6800000000001M of EBITDA captured and 74% of synergy banked — but 4 in-flight businesses ($4466.55M revenue) still hold margin back. Finish their cutover to close the gap to 100% synergy, the highest-return work in the company.

2 of 4 headline metrics improving vs prior · still off target: Synergy Realization 4.2% vs 5.0%, EBITDA Margin 18.2% vs 19.0%, Days Sales Outstanding 62d vs 55d

Do now — ranked by urgency
  1. 1
    Finish the 4 in-flight integrations to close the synergy gapAct now
    Why it matters

    Avg synergy is only 74% of plan banked; the unrealized balance is EBITDA already underwritten but not yet captured.

    What's driving it
    • Avg synergy 74% of plan
    • 4 businesses in flight ($4466.55M revenue)
    FYI
    • In flight: Birla Pivot, Livaeco, Aditya Birla Renewables, Birla Cellulose
    • EBITDA uplift to date +$649.6800000000001M
  2. 2
    Recover Birla Cellulose — lowest synergy at 40%Act now
    Why it matters

    Birla Cellulose is the weakest cohort on synergy capture; a 90-day savings plan on the gap is unrealized EBITDA.

    What's driving it
    • Birla Cellulose synergy 40% · 45% integrated
    • 0 in-flight brand(s) with DSO above as-acquired
    FYI
    • Status: Early
    • EBITDA 216.56→243.63%
  3. 3
    Birla Estates credit exposureAct now
    Why it matters

    Move to credit hold pending paydown; reforecast ARR net of likely churn.

    What's driving it
    • Overdue AR
    • Signal: Alert
    FYI

    Distress filings + overdue AR; churn risk High on $6.4M account.

  4. 4
    Blocker: Quoting / CPQ — LivaecoAct now
    Why it matters

    Gates the cohort cutover (and the exit).

    What's driving it
    • due 2026-09-15 · Mitigating
    • Signal: Integration blocker
    FYI
    • Legacy estimator has no API; quote history export blocked on vendor — stalls CPQ cutover.
    • Owner: Ravi Desai
💎 Value creation → exitStep 6 of 7 · synergy & uplift by acquisitionCash 360Exit ReadinessAll journeys
🌐 Enterprise 360 modules· on Brand / M&A 360Browse all 31 views ▾
● LiveBuilt forCOO · Integration PMO· what to cut over nextCFO· unbanked synergy & DSO dragBoard / Wind Point· is the roll-up thesis working

Pavion is built by acquisition. This view shows, for each business bought, what we paid for vs what it earns now — and flags the ones still mid-integration where ~+$21M of profit, faster cash and lower churn are still on the table.

Data backing: brand_cohort (as-acquired vs current EBITDA, DSO, ARR, integration %, synergy realized)
Acquired revenue
$8581.199999999999M
7 tracked deals
Recurring (ARR)
$3437.89M
from the cohorts
EBITDA uplift
+$649.6800000000001M
since purchase
Avg synergy
74%
of plan banked
Integrated
3/7
fully absorbed
Still in flight
$4466.55M
4 businesses
The thesis, in one line

+$649.6800000000001M of profit captured, 74% of the plan banked

Finishing the 4 in-flight businesses (Birla Pivot, Livaeco, Aditya Birla Renewables, Birla Cellulose) closes the gap to 100% — the single highest-return work in the company.

Deal by deal

As-acquired → today

Each card: what changed since purchase, how far integration has gone, and the next move.

Birla Opus
acquired 2021 · $920.38M revenue · $324.84M ARR
Integrated
EBITDA %
243.63→378.98
DSO
71→58d
Synergy
92%
Integration100%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
Aditya Birla Capital
acquired 2021 · $595.54M revenue · $216.56M ARR
Integrated
EBITDA %
216.56→351.91
DSO
66→54d
Synergy
90%
Integration100%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
UltraTech Cement
acquired 2022 · $2598.73M revenue · $1407.64M ARR
Integrated
EBITDA %
297.77→433.12
DSO
68→56d
Synergy
88%
Integration95%
Next: Integrated. Harvest it — push cross-brand cross-sell into its customer base and protect the margin gains.
Birla Pivot
acquired 2023 · $1570.06M revenue · $514.33M ARR
In progress
EBITDA %
270.7→351.91
DSO
70→61d
Synergy
74%
Integration82%
Next: Recover synergy — 74% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Livaeco
acquired 2024 · $1109.87M revenue · $378.98M ARR
In progress
EBITDA %
243.63→297.77
DSO
73→67d
Synergy
55%
Integration60%
Next: Recover synergy — 55% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Aditya Birla Renewables
acquired 2024 · $1001.59M revenue · $351.91M ARR
In progress
EBITDA %
243.63→324.84
DSO
71→60d
Synergy
78%
Integration80%
Next: Recover synergy — 78% of plan banked. Put a 90-day savings plan on the gap; this is unrealized EBITDA.
Birla Cellulose
acquired 2024 · $785.03M revenue · $243.63M ARR
Early
EBITDA %
216.56→243.63
DSO
69→66d
Synergy
40%
Integration45%
Next: Sequence first — only 45% integrated. Accelerate the back-office/sales cutover to stop synergy leaking.
Rack & stack

Which acquisition is performing best?

Each cohort ranked within the set on five KPIs (direction per metric), then a composite Overall Rank from summed rank points — the dashboard's RANKX leaderboard. Top & bottom highlighted.

OverallUnitRevenue↑ betterEBITDA %↑ betterARR↑ betterSynergy %↑ betterDSO gain↑ betterRank pts
1UltraTech Cement$2599M#1433%#1$1408M#188%#312d#28
2Birla Opus$920M#5379%#2$325M#592%#113d#114
3Birla Pivot$1570M#2352%#3$514M#274%#59d#517
4Aditya Birla Capital$596M#7352%#3$217M#790%#212d#221
4Aditya Birla Renewables$1002M#4325%#5$352M#478%#411d#421
6Livaeco$1110M#3298%#6$379M#355%#66d#624
7Birla Cellulose$785M#6244%#7$244M#640%#73d#733

Higher EBITDA %, revenue, ARR and synergy rank better; DSO gain = days of receivables improvement since acquisition (more = better). Composite rank points are the sum of the five per-KPI ranks (lower = better).

The full cohort

Every acquisition, one row

As-acquired → current across EBITDA, DSO, integration and synergy.

BrandYrRevenueARREBITDA %DSOIntegratedSynergyStatus
Birla Opus2021$920.38M$324.84M243.63378.987158d100%92%Integrated
Aditya Birla Capital2021$595.54M$216.56M216.56351.916654d100%90%Integrated
UltraTech Cement2022$2598.73M$1407.64M297.77433.126856d95%88%Integrated
Birla Pivot2023$1570.06M$514.33M270.7351.917061d82%74%In progress
Livaeco2024$1109.87M$378.98M243.63297.777367d60%55%In progress
Aditya Birla Renewables2024$1001.59M$351.91M243.63324.847160d80%78%In progress
Birla Cellulose2024$785.03M$243.63M216.56243.636966d45%40%Early